Over 10 years ago, I started out as a freelance web designer. For the first few years, I worked hard, built a 5-star profile, and felt like I had finally found my rhythm.

Then I lost everything overnight, my only source of income disappeared, and with it, my financial stability. What followed were some of the hardest months of my life. I reached out to old clients, hoping to restart. But to my shock, most of their websites were gone.

Turns out, more than 80% of them had taken their sites down. Why? Because those sites didn’t work. They were just digital brochures, pretty, but not purposeful. No visibility, no results, no business growth.

That moment hit me hard. Not just because I had no referrals, but because I realized I had been building things that didn’t truly serve the people I worked with.

So I made a shift. I dove deep into digital strategy and marketing, not just to save my own business, but to understand what actually helps small businesses grow and last. I learned how to build websites that work, rooted in clarity, connection, and real business goals.

Over the years, that work led me to something bigger: guiding other coaches and solopreneurs not just in what to build, but how to think through the business they’re building.

That’s where my Business Clarity Coaching service was born, from a decade of lessons, shifts, and working behind the scenes with people doing meaningful work.

Today, I help life coaches and purpose-driven business owners find the clarity, structure, and strategy they need to build something sustainable, without getting overwhelmed by all the noise.