Your website isn’t just a placeholder. It’s your home online. It’s where people decide if they want to work with you. As a new coach, it can feel overwhelming to figure out what to write. You don’t need fluff. You need clarity, confidence, and connection. Let’s walk through what your site should say to attract the right clients.
1. Lead With Who You Help
Don’t start with your credentials or your story. Begin with the person visiting your site. Say clearly who you help and what problem you solve. For example: “I help overwhelmed new coaches get clear on their niche and start signing clients.” Simple. Direct. Relatable.
2. Make Your Offer Crystal Clear
Your visitor needs to know exactly what they can buy from you. Whether it’s 1:1 coaching, a clarity session, or a short program, spell it out. Don’t hide your offer in vague language. Use clear calls to action like “Book a Free Clarity Call” or “Apply to Work With Me.”
3. Share a Brief Story That Connects
You don’t need a full autobiography. Instead, share why you care about coaching. Let it feel real and human. People hire people they trust. A short, honest story shows you get what they’re going through, and that you’re the right person to help.
4. Include Social Proof (Even If You’re New)
If you’ve helped even one person, share their experience. You can also use feedback from practice sessions or pilot clients. If you’re just starting, show what others say about your listening skills, insight, or support. Build trust one moment at a time.
5. Use Simple, SEO-Friendly Language
Skip the jargon. Use words your dream client types into Google. Think: “life coach for burnout,” “new coach business help,” or “how to get clarity in my coaching.” Keep your headers and paragraphs focused and scannable. This helps your SEO and keeps your readers engaged.
6. Invite Action (Not Just Scrolling)
Every page should lead somewhere. Invite your visitor to connect with you, download something helpful, or book a call. Don’t just hope they’ll know what to do. Guide them. People feel more confident when they see a clear next step.
7. Let Your Voice Shine
You don’t need to sound corporate or overly polished. Speak like a real person. Write the way you talk. Let your words feel like a conversation, not a pitch. Your tone builds connection, and connection drives conversion.
Want Help Crafting a Website That Converts?
You don’t need to guess your way through building a site. I help coaches like you clarify your message, design simple websites, and write copy that works. Book a clarity call and let’s build a website that actually speaks to your people.
