Starting a coaching business doesn’t require a huge budget. You can market your services, build trust, and attract aligned clients using free tools that work.
The Best Free Marketing Resources for New Coaches on a Budget
If you feel overwhelmed or unsure where to start, this list will help you focus. These free marketing resources give new coaches real traction, without spending a cent.
1. Canva: Design Like a Pro
Canva makes branding simple. Use it to design Instagram posts, lead magnets, or your coaching offers. Choose from hundreds of templates and create graphics that feel aligned with your energy and style. You don’t need to be a designer, just start creating.
2. MailerLite: Build Your Email List
Email still works. MailerLite offers a free plan that includes email automations, landing pages, and forms. You can start growing your list today by offering a free download or clarity checklist, and building real connection through consistent emails.
3. Google Docs: Share Your Ideas Clearly
Create workbooks, client prep forms, or blog outlines with Google Docs. It’s free, flexible, and easy to share. You can also use it to draft emails, organize your content ideas, or outline your first group program.
4. Instagram: Build Connection Through Stories
Instagram helps you show up consistently and stay top-of-mind. Use reels, carousels, and stories to share your message. You don’t need thousands of followers. Focus on connection. Talk directly to the people you’re here to serve.
5. Notion: Stay Organized
Track content ideas, plan launches, and organize your coaching offers using Notion. It’s clean, flexible, and free. Use it to manage your marketing tasks so you don’t lose momentum or second-guess your next move.
6. Unsplash: Find High-Quality Free Photos
Use Unsplash to find beautiful, high-resolution photos for your website, blog posts, or social media. Stay on-brand and avoid blurry or generic images. Great visuals support your message and elevate your content.
7. AnswerThePublic: Get Blog and Content Ideas
AnswerThePublic shows you what your audience types into Google. Use it to find real questions and create content that speaks directly to what your ideal client wants to know. It’s a smart way to build trust and improve SEO.
8. Google Sites or WordPress.com: Launch a Simple Website
You don’t need a complicated website to start. A simple one-page site on Google Sites or WordPress.com can help you get your ideas out of your head and into the world.
But as your clarity deepens, the right website, built with strategy, messaging, and SEO in mind, can help you attract more of the right clients.
That’s exactly what we support coaches with when they’re ready.
9. Loom: Share Personalized Videos
Loom lets you record free screen and face videos. Use it to introduce yourself, walk through your offer, or send personal follow-ups. Clients love hearing your voice and seeing your face, it builds trust faster than a PDF ever could.
10. Google My Business: Show Up Locally
Set up your free Google Business Profile so you appear in search results when local clients look for coaching support. You can include your website, reviews, and contact details. It’s a powerful, overlooked way to gain visibility.
You Don’t Need Everything, Just the Right Things
Start with two or three tools that feel easy to use. Don’t let “free” distract you from staying focused. These tools work when you use them with consistency and intention. Clarity drives momentum, not complexity.
Need help figuring out what tools to use, or how to create a marketing strategy that feels aligned and actually brings in clients? Book a clarity session. Let’s simplify your marketing and set you up for sustainable growth.
