We don’t control when people buy or pay for our service.
No matter how hard we try to push the button, there’s none.
Although we can make it more likely for people to buy, the ant attraction strategy is an interesting approach that’s on my mind.
However, constantly showing up to sell may not be the best approach.
Let’s say we have a large list of fans, and we reach out to 100 people. Chances are that a few of them might be interested in what we have to offer.
That’s just how statistics work. In math, it’s basic probability.
But the thing about this approach is, chances are that a lot more might not be interested.
So what about the larger chunk of fans who weren’t interested?
What happens if we keep reaching out to them with what they’re not interested in, only because of a few who may be interested?
My best guess is, we make it easier for them to start ignoring us.
Worst case scenario, we lose some fans along the way.
Writing this now, I’m realizing I might be low-key scolding myself on another topic.
Well oops.
..
I understand the need to keep our calendar booked, and it’s very valid.
However, being purpose-driven, it’s important to remember that we’re more than just a business. And the people we serve are more than just clients.
Our employees are not tools either.. And we’re not just here for the next payment notification.
A lot of people are already trying so hard to sell their offers online, and our ideal clients are already flooded with these things regularly.
We can stand out from the crowd by choosing to show up differently, even when it feels like blending in is the right way.
I’m a Christian & Business Clarity Coach. I founded Spantus to help purpose-driven entrepreneurs build meaningful, yet profitable businesses. I enjoy building stuff and writing about business, marketing, and tech. I’m deeply passionate about making life easier through technology and can’t wait to launch more projects that do just that!
