Episode 1: Interview With Wayne Gimingham
Thanks again for being open to this, I really appreciate it! š
To start us off, could you briefly introduce yourself?
What kind of coaching do you do, and whatās the deeper reason that led you into it?
Thanks so much for inviting me to be part of this. Iām really honored to share a bit of my journey.
I’m a purpose-driven coach who helps aspiring and certified coaches build aligned, profitable businesses without losing themselves in the process. My background is in corporate leadership, with over 25 years in the medical device industry and nearly two decades leading high-performing sales teams. But like many of the people I now coach, I reached a point where external success wasnāt enough. I wanted more meaning, more alignment, and a way to use my gifts to truly help others.
What led me into coaching was that deeper desire for purpose, not just in my own life, but in helping others design lives and businesses that feel deeply fulfilling. I believe coaches are catalysts for transformation, and I love helping them step into that role with clarity, confidence, and integrity. Working with coaches also ultimately magnifies the impact I can make š
The pleasure is mine š¤©
Thanks for sharing such a thoughtful introduction and the story behind your work.
Looking back on your journey so far, whatās something you had to let go of or work through, something that felt tough at the time but helped you grow as a coach?
One of the biggest things I had to work through was the resistance to investing in myself after getting certified. Iād already paid for my life coaching certification, but when it came to hiring a coach to help me launch and grow my business, I hesitated. I kept trying to piece it all together on my own, but that just kept me stuck.
What finally made the difference was getting real support, someone to guide the strategy and help me take focused action. That shift is a big part of why I now help other certified coaches do the same. You donāt have to keep figuring it out alone.
Thanks for sharing that. Itās something I know a lot of coaches can relate to. That in-between space after certification can be quite tough to navigate.
In your experience from working with other coaches, why do you think so many are hesitant to invest in support after getting certified?
Such a great question. I think a lot of coaches come out of certification thinking they should be able to figure it out on their own. Thereās often this pressure to prove that theyāve got what it takes, and investing in business support can feel like admitting theyāre not ready, which isnāt true at all.
I also think many donāt realize that coaching and running a coaching business are two very different things. Just because you’re a great coach doesn’t mean you automatically know how to market, sell, or build a business, and thatās not a failure, itās just a different skill set.
Thereās often a mindset block around money too. After spending on certification, they start seeing support as an expense rather than an investment in building something sustainable. But without the right guidance, they stay stuck in that in-between space, overthinking, unsure where to start, and slowly losing confidence.
Once they shift that perspective and get the right support, things can move quickly. Thatās when they start showing up fully and building real momentum.
Honestly, Wayne, thatās really insightful, and you bring up some valid points. The pressure to āfigure it out aloneā is so real.
If you could go back, what would you tell your just-getting-started self? Something they really needed to hear at the time?
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