If you feel like you are doing all the things but not seeing results, you are not alone.
Many coaches spend hours posting, tweaking their websites, and experimenting with strategies that eat up time but do not bring in clients.
The truth is, not all marketing efforts are equal. In fact, about 20% of what you do is likely creating 80% of your results.
Why less is often more
When you first start your coaching business, it is tempting to try everything: reels, email funnels, workshops, podcasts, collaborations.
But over time, you begin to notice that most of your clients come from a small handful of actions.
That is the 20% to double down on. And you can release the rest without guilt.
The 20% that actually works for coaches
For health, wellness, and mindset coaches, here are the areas that consistently bring clients:
- Personal connections: referrals, conversations, and authentic networking create trust faster than any ad
- Resonant content: sharing stories, insights, or perspectives that reflect your unique lens helps you stand out
- Clear offers: when people understand exactly what transformation you provide, it is easier for them to say yes
- Consistent follow-up: gently staying in touch with interested people often leads to them becoming clients later
What to let go of
Not everything needs to stay on your plate. Activities that spread you thin, feel forced, or only create stress without measurable results can usually be simplified or removed.
For example, posting daily just for the sake of it is rarely what brings aligned clients.
Quality and clarity almost always outperform volume.
How to find your 20%
Look at where your last three to five clients came from. Was it a conversation, a referral, a podcast, a workshop, or a piece of content?
That pattern will tell you where your 20% lives. Once you know it, you can focus more energy there instead of trying to be everywhere at once.
The benefit of focusing on the right 20%
When you center your business around the few things that actually work, you create more space and freedom in your schedule.
You are no longer chasing every shiny tactic. You are building a business that feels sustainable and that attracts clients who value your depth, not your volume of posts.
Book a clarity call if you want support identifying your 20% and creating a marketing approach that works for you without burnout.
