Building a business is a long-term commitment.
For the first couple of years, you learn a lot about what works and what doesn’t.
The next, you do more of what works, then optimize and “scale”.
When trying to figure out what works and what doesn’t, I’ve found that it’s really easy to start paying too much attention to what’s not working and get discouraged by it.
For instance, I’ve had reasonable engagements consistently for over 2 months, so much that I couldn’t keep up anymore.
I made really meaningful connections that have led to powerful conversations, and even if I stopped everything right now, those conversations will probably stay with me for a very long time.
However, I started running a test recently, and it’s all still super quiet (fully aware that this is normal), but a part of me was almost feeling like NOTHING is working.. Maybe I don’t know what I’m even doing.. etc.
As I write this, I think it’d be helpful to write out a list of things that have worked so far, what isn’t working, and what I haven’t tried out yet.
Because writing this made me realize that I’ve made so much progress in a very short time. And more importantly, a lot of things are way clearer now. And that’s something to be very grateful for.
It’s also worth remembering that, scientifically, the nature of experiment is such that some pass, some fail, but essentially, you learn and adapt along the way.
Your journey is valid even if you’re still figuring things out.
I’m a Christian & Business Clarity Coach. I founded Spantus to help purpose-driven entrepreneurs build meaningful, yet profitable businesses. I enjoy building stuff and writing about business, marketing, and tech. I’m deeply passionate about making life easier through technology and can’t wait to launch more projects that do just that!
