As a life coach, ensuring your clients have a good user experience when navigating through your website is very important.
What’s even more important is setting up the right pages that convert them from visitors into clients.
Besides your homepage, which other pages are necessary and can improve your overall website conversion?
Knowing fully well that this isn’t something you should guess, here are the four (4) important pages that you need on your coaching website, and why you need them.
The Most Important Pages on a Life Coach Website
1. About Page
Even though your homepage is the first page users visit on your website, they usually quickly navigate to your about page after.
Because they want to know who they’ll be working with.
In fact, a lot of attention is paid to your about page because usually, people would like to know who they are about to give their money to before they do.
Before a potential client decides to work with you, they need to know if you’re right for them, if they can trust you, and why they should.
This is why you need to make sure your about page gives potential clients enough background information about you and your coaching business.
2. Services Page
This is one of the most important pages on your life coaching website because it tells your potential clients and website visitors about your services.
Every service you offer should be clearly stated on this page.
From your initial discovery session, to the 1-on-1 coaching, the group coaching, and every other services you offer as a life coach.
You need to provide visitors with enough details about your services, and how it can help them achieve their goals.
3. Frequently Asked Questions (FAQs)
Your coaching website needs a very simple and easy to thumb through FAQ page. Why is that?
Because a lot of people have unsolved but similar questions in mind when choosing a life coach to work with.
You’ve probably come across some frequent questions that potential clients ask before getting started with you. State these questions on your FAQs page, and answer them.
Your FAQs should be short and straight to the point.
Don’t forget to keep on updating your FAQs page as the services you offer grows.
4. Booking Page
After a potential client is convinced that you might be right for them, what next?
This is where your booking page comes in.
It is the bridge that takes your website users from being mere visitors, to becoming your coaching clients.
Your booking page can be as simple as a page with a contact form for getting started with you.
Or preferably, you can embed calendly scheduling on this page, to add a booking calendar that helps you manage multiple appointments easily.
Websites that provide enough information about your coaching business and are easy to juggle through are more likely to convert.
Now that you know the important pages needed on your coaching website, get to work, set them up if you already haven’t done so. And if you have, review their content and make sure they have the right information them.
Get 2x More Website Visitors
Get a free copy of my book, “The Ultimate Guide to SEO for Life Coaches” to learn how to get more website visitors and land more coaching clients.
I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.