As a life coach, having a website is a great way to attract new clients and showcase your expertise. One key element of any successful website is creating content that is informative and engaging. But when it comes to blog posts, how do you know whether to write short or in-depth articles? And which length is better for your coaching website’s SEO?
Let’s start by looking at the ideal length for a blog post.
According to experts like Neil Patel and WIX, the ideal length of a blog post should be between 1,500 to 2,500 words.
However, the length of your post ultimately depends on your topic and the quality of your content. Articles that are less than 300 words are considered to have thin content and won’t rank well in search engines.
On the other hand, longer articles that are 1,700 to 2,500 words can take up to 10 minutes to read, but can be worth it if they provide valuable and detailed information.
When determining the length of your coaching website content, there are a few factors to consider.
The first is your topic. If you’re covering a broad or complex topic, you may need to write a longer article to provide enough detail.
However, you don’t want to go overboard and include unnecessary information just to make the article longer.
Your goal should be to provide valuable information to your readers, not to fill up space.
Another factor to consider is related keywords.
Including relevant keywords and related terms in your article can help with your coaching website SEO, and increase the word count.
But again, you don’t want to overdo it and make the article feel forced or overwhelming for your readers.
There are tools like Google Keyword Planner, Keyword Surfer, and Thruuu that can help you find related keywords and phrases.
Lastly, the most important factor is providing quality content.
Regardless of the length of your article, it needs to be well-written, informative, and engaging.
The goal is to provide value to your readers and establish yourself as an expert in your coaching niche.
Quality content is essential for ranking high in search engines and keeping your readers coming back for more.
The length of your blog post ultimately depends on your topic, and the quality of your content.
While longer articles can be beneficial for SEO and providing detailed information, they should never sacrifice quality for length.
By creating high quality coaching website content, you can establish yourself as an expert in your niche and attract new clients to your coaching business.
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I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.