Have you built a unique coaching website for your business and now you’re struggling to get new visitors?
I’ve been there, and I can tell you, it’s not fun.
Having your website just lay around doing nothing, and almost wondering why you built it in the first place. If you actually really needed it.
Well yes, you do need your website.
It’s the only platform you can use to connect with your target clients while retaining full control(eg not having to worry about randomly getting banned, or sharing too much data).
If you’ve built your website and you’re struggling to get new visitors, below are the top 3 effective ways to drive traffic to your life coaching website.
Top 3 effective ways to drive traffic to your life coaching website
1. Use Search Engine
How easy is it for people to find you on Google?
Millions of people use Google search every day, and according to the statistics from Google keywords, the average monthly search for a life coach in the UK is 10, 000 to 100, 000.
Now imagine while some of these people are searching for a life coach, your website comes up and about 100 of them click your website link. That’s 100 additional visitors for you.
But how do make your website show up when people are searching for someone that does what you do? The answer is SEO.
Search Engine Optimization is how you position your life coaching website in order to make it search engine friendly. It’s also one of the most effective and cheap ways to get traffic to your coaching website.
The beauty of SEO is, once you put in the necessary work, you don’t need to do much to keep the traffics coming in for the next months.
2. Use Social Media
Chances are that your potential customers are on at least one social media platform, you just need to find out which it is.
If you’ve already done your homework, you already know where most of your target clients hang out online, and you’re probably already trying to connect with them there.
While engaging with them, you can also invite them to visit your website.
Add your website link to your profile so people visiting it can have the option to learn more about your work via your website.
3. Run Paid Ads
One of the most effective ways to drive traffic to literally anything is via running paid ads. However, this is not as straightforward as it sounds. It can get a little tricky and if done wrong, you might find it to be completely ineffective.
When running ads for your coaching business, pay attention to how you set up your target audience. This determines the kind of people that sees your ad.
Targeting the wrong people means your ad will be shown to people that are unlikely to be interested in your work. Money burned.
One other thing to keep in mind when running an ad is the platform you run it on, you want to run your ad on platforms your target audience actually uses.
That wraps it up! Focusing on any(if not all) of the three ways I listed above will help you drive more traffic to your life coaching website.
Got a website you love but not getting the kind of traffic you want?
Get a free copy of my book, “The Ultimate Guide to SEO for Life Coaches” to learn how to make potential clients find you online easily.
I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.