As a life coach, your website is an essential tool for reaching potential clients and showcasing your coaching services.
However, simply having a website is not enough.
You need to know how engaged your coaching website visitors are, in order to keep them coming back.
Here are the 6 best ways to measure visitors engagement on your life coaching website.
6 Best Ways to Measure Coaching Website Visitors Engagement
This metric lets you know how many views a particular page has on your coaching website.
It’s important to keep track of this metric to see which pages are getting the most attention, and where you should focus your efforts to improve engagement.
This basic metric measures how far visitors scroll down your life coaching website pages.
You can improve your coaching website content by understanding what percentage of visitors make it to specific points on a page.
This data will help you improve your page content, and optimize it for better engagement.
Sessions reflect all the interactions a user has with your website. From the moment they land on your site, to when they leave or become inactive.
Generally, this gives you an insight into the time people spend on your website before leaving.
With this, you can determine if your coaching website content is resonating with your audience or not. Longer session durations imply better user engagement.
Bounce rate is the percentage of people that leave your website after few seconds.
Unlike Session Duration that shows how long people stay on your coaching website, bounce rate tells you the rate at which people leave.
Ideally, you want this to be as low as possible.
Element Visibility Trigger
This metric allows you to measure how many times specific elements on your website are viewed, such as your banners, your pricing section, your booking calendar, etc.
This tool is provided by Google Tag Manager, and it helps you track important elements on your site without solely relying on tracking clicks.
If you have forms on your coaching website, knowing how well your users engage with the forms is crucial for getting more information about clients or potential clients.
With Google Tag Manager, you can record when people click on a form, and also determine if they filled it out or skipped it.
Keep in mind that, improving your website’s engagement is an ongoing process, so don’t be afraid to experiment with different strategies to find what works best for you.
By tracking these metrics with your analytics tools, you can have more ideas on how users behave on your website, and with this, you’ll know more ways to convert your coaching website visitors into paying clients.
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I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.