If you’re wondering if SEO is important for life coaches, think of how people use Google Search.
If someone goes on Google and types, “How to heal from grief”. They’ll see a list of relevant search results. SEO is what makes it possible for your coaching business to show on this list, increasing your chances of getting new website visitors.
SEO stands for Search Engine Optimization. Think of it as something you need to do on your website, to increase its chances of showing in Google Search results.
- A good website design is a priority. Optimize your website’s speed and mobile friendliness before anything else.
- Perform keyword research and publish lots of high quality content around those keywords.
- Referrals matter when doing SEO for a life coach, so get your coaching site linked on reputable websites.
The Ultimate Guide To SEO For A Life Coach: Get More Website Visitors In 5 Steps
Table of Contents
- Does SEO Work For a Life Coach?
- How To Do SEO If You’re A Life Coach
- Step 1: Optimize Your Website’s Speed & Make It Mobile Friendly
- Step 2: Submit Your Coaching Website URL To Google To Get Noticed Faster
- Step 3: Research, Choose, And Use The Right Keywords In Your Website Content
- Step 4: Publish Lots Of High Quality Content On Your Coaching Blog
- Step 5: Get Backlinks Or Referrals
Does SEO Work For a Life Coach?
The simple answer is yes. Potential clients are already out there looking for you.
Every day, millions of people use Google Search to look for things they need online.
From products they need to buy, to tips on how they can maintain a work-life balance.
One of the least expensive ways to drive traffic to your website and build awareness for your life coaching business is via SEO.
How To Do SEO If You’re A Life Coach
You can either hire an SEO expert to handle the work for you while you focus on running your business, or you can do it yourself if you have the time.
If you love adventure and you choose to do it yourself, here are the five steps to make your coaching website search engine optimized.
Step 1: Optimize Your Website’s Speed & Make It Mobile Friendly
Let’s face it, no one likes a slow or ugly website.
Even if your website is beautiful, you could still lose potential clients if it takes too long to load.
According to research conducted by Google, 53% of mobile users leave a site that takes longer than three seconds to load.
So when doing SEO for your life coaching website, you need to ensure your site’s speed is super fast.
Bounce Rate is one of the things Google looks at in a website when deciding whether to show it in Search results or not.
Think of it as the geeky term for the percentage of people that leave your coaching website as soon as they land on it.
If your bounce rate is high, Google won’t show it in search results. If your website is slow, chances are that your bounce rate will be high.
So remember to optimize your website speed.
Since these days, most people view sites on their mobile phone, it’s also important to make your website mobile friendly.
Optimize your website speed with GTMetrix.
Step 2: Submit Your Coaching Website URL To Google To Get Noticed Faster
To make Google crawlers find your coaching site and learn all about it quickly, you need to submit your site URL to Google Search manually.
For the curious minds, here is how Google Search works:
Google uses an automated software called “web crawlers” to explore the web regularly. It learns about new websites, and add them to the Google Search Database.
When Google crawlers find a new life coach website, they learn all about it by analyzing the content on it.
When analyzing the content of the site, the crawlers store all the useful information about the site in the search database.
Anytime someone asks Google Search for something similar to what is available on the life coach’s website, Google Search adds it to the list of search results.
So waiting for all these to happen manually can take time. To speed up the process, submit your site URL to Google Search.
Step 3: Research, Choose, And Use The Right Keywords In Your Website Content
Using Keywords smartly can boost your chances of being the first on the search results lists.
Keywords are the specific phrases people type in Google Search when looking for something online. They’re super important when doing SEO for a life coach.
When someone types their search phrase in Google Search, they see a list of relevant search results.
The way Google Search algorithm determines if your coaching site is relevant or not, is by checking if those keywords can be found at some places, on your website.
Think of the problems your target audience faces a lot, and put yourself in their shoes.
Then come up with a list of different possible search phrases you think they might use.
These are the keywords you’ll need to position most of your website content around.
When coming up with keywords, avoid generic and cliche keywords like “coaching”, “coaching business” or “life coach”.
Most of your competitors are already targeting these keywords and it might be difficult to outrank them in Google Search.
Instead, niche down and be more specific.
For example, you can target “grief and pain coach”, “how to deal with loss”, “coping with grief in the pandemic”, etc. Instead of the common and generic ones.
Doing this will increase your chances of ranking higher than your competitors in Google Search result.
Step 4: Publish Lots Of High Quality Content On Your Coaching Blog
If you’re not yet blogging on your website, you should start doing so.
Because apart from helping you rank high in Google Search results, publishing quality coaching website content helps you build relationship with potential clients.
By showing them the value of your work before they decide to work with you, you increase your chances of gaining their trust.
If you write and you have the time, you can publish some of your writing on your blog.
If not, you can hire a good copywriter to keep your blog updated with valuable posts.
Remember that people will stay longer on your website if you give them a reason to.
As more people find your coaching website useful, they will tell more people about it, and this will boost the awareness for your coaching business.
Step 5: Get Backlinks Or Referrals
There are two types of links. A link that goes from your site to another site is called an Outbound link.
While an Inbound link or Backlink is a link that brings people to your coaching website from another site.
Backlinks are important for a life coach’s website SEO.
When Google crawlers find the link to your website on reputable sites that are already ranking well, they conclude your website is valuable also. Increasing your chances of getting listed in search results.
According to an official statement from Google: “We find pages by many different methods, but the main method is following links from pages that we already know about.”
There are different ways to get backlinks from other websites.
One common way is to reach out to the website owners, and convince them to allow you to contribute to their site through a guest post.
This way, you can easily plug in your coaching site URL in the author bio section.
Another way is to pay for sponsored articles on relevant websites if you have the budget.
The ultimate goal is to put your coaching site link on different reputable websites.
Conclusion: SEO Takes A Lot Of Time And Efforts, But It’s Worth It.
Doing SEO for life coaches take time, so you need to be very patient.
Although you can start seeing good results quickly, you’ll most likely start seeing the full power in the long run when you’re consistent.
With a well optimized coaching website, you may never need to worry about getting new clients again!
In this article, I explained the steps you need to take to do SEO for a life coach. If you have any questions, let us know here.