When promoting your life coaching business online, you want to make sure to track all your marketing efforts.
This will help you understand what exactly is working for you and what isn’t, so you can spend more time doing what works for you.
No assumptions. Real data.
For instance, wouldn’t it be good to know exactly how long potential clients spend on your website? Where they find you online, and if they visited important pages that move them a step closer to working with you?
With this information, you’ll be able to decide if your website is working for you or not, and have an idea of what exactly you need to do to fix it.
Now, this is where Web Analytics comes in. To give you this information.
What is Web Analytics and Why is it Important for Promoting Your Life Coaching Business?
Web analytics is a collection of reports and comprehensive analysis of your website data.
Web analytics give you accurate insight into how your website is doing and how visitors behave while they are on it.
To attract potential clients online, you need to promote your life coaching business online in an effective way.
Web analytics helps you really understand your audience, by giving you a comprehensive overview of who they are, their gender, age, location, etc.
With all this information, you’ll be able to craft the right message that gets in front of the right people.
As a life coach, search engine optimization(SEO) is very important when it comes to having a successful coaching website.
With web analytics, you get to see a list of keywords(if any) that potential clients can use to find your website on search engines, then you can structure your website contents appropriately.
In my next post, I’ll explain how to get started with web analytics, and guide you through setting up Google Analytics for your coaching website.
Got a website you love but not getting the kind of traffic you want?
Get a free copy of my book, “The Ultimate Guide to SEO for Life Coaches” to learn how to make potential clients find you online easily.
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I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.