As a life coach, one of the major reasons why you have a website is to be able to reach your target clients online.
Most of the time, when we get confused or quickly want to clarify something, we run to Google search for help.
Imagine when your target clients need you, they end up going for someone else simply because they can’t find you anywhere online.
This puts you at a huge disadvantage and it’s almost as if you’re telling them you don’t exist. Or you do, but can only be worked with offline.
If you’ve built a website for your life coaching business and it’s looking good, but you just can’t seem to be able to get people to find it. Here are the 5 common reasons why this might be happening, and what you can do to fix it.
Top Reasons Why Your Coaching Website Is Not Showing Up on Google Search
1. Your Website is New
If your life coaching website is new, this may be why it’s not showing up on Google Search yet.
Know that ideally, it can take up to four (4) weeks and more, for Google to index your site and reflect the changes in search results.
So arm yourself with patience. And as you do that, work on having more meaningful content on your coaching website.
2. No Index Tags
What are No Index tags?
This is a common custom code that tells search engines not to index a specific page on your coaching website, or the entire website as a whole.
Really, this tag can be the major reason why your website isn’t showing up in Google search results.
If you built your coaching website with WordPress, do the following:
- Log in to your WordPress account.
- Go to Settings → Reading.
- Scroll down the page till you see “Search Engine Visibility”
- Uncheck the box next to “Discourage search engines from indexing this site” if it’s checked.
- Then click the “Save Changes” button.
If you can’t do this yourself, contact your website designer to do this for you.
Although there are some situations where you would want to use the “no index” tags. However, you should consult an SEO agency to make sure this is done right.
3. Competitive Keyword
Targeting very competitive keywords will make it difficult to rank your life coaching website. Especially if it’s also new.
Pay close attention to your keywords because they can break or make your website.
Start by clearly defining your niche. Then do a keyword research to know less competitive keywords you can easily start targeting.
After this, you can start publishing content around that niche while focusing on those keywords.
There are free and also paid tools that can easily help you with your keyword research. Check out UberSuggest, Google Keyword planner, or SEMrush.
4. Poor Website Content
Google Search loves high quality content because they make money as a business, by providing useful information to users.
So before they can rank any website in search results, the content of that website has to be worth it.
This means you need to provide really valuable and up-to-date information on your life coaching website.
Quality content will not alone help you rank higher in search results, it’ll also increase engagement rate on your coaching website.
So pay close attention to what you publish on your website and make sure it’s really valuable and helpful.
5. Poor Website User Experience
How fast is your website speed? How easy is it to navigate? How pleasing is your website design?
All these are what give visitors good experience on your life coaching website.
Poor user experience = high bounce rate and low ranking.
If you’re uncertain about the kind of experience visitors have on your website, run a test on Maze to be sure.
Some things you can do to improve the overall user experience on your life coaching website are:
- Increase your website speed.
- Make it easier to find information on your website with clear navigation.
- Use visual elements in content to improve engagement.
- Make your website mobile friendly.
Now be in charge
Take control of your website visibility and ranking by applying the suggetions in this article.
If these all sound like a lot of work, that’s fine! This is exactly why Spantus exists. So feel free to reach out to us to help get your website in front of the right people.
Got a website you love but not getting the kind of traffic you want?
Get a free copy of my book, “The Ultimate Guide to SEO for Life Coaches” to learn how to make potential clients find you online easily.
I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.