As a life coach, having a website is crucial for showcasing your coaching business and reaching potential clients.
However, simply having a website is not enough.
It is important to regularly update and maintain your website, to ensure that it effectively communicates your coaching brand message, and it provides a positive user experience.
Here are seven major signs that indicate you may need a new coaching website:
7 Major Signs That Shows You May Need A New Coaching Website
Poor website appearance
Your website’s appearance plays a significant role in how users perceive your coaching business.
You may think your website visitors or potential clients doesn’t care about your coaching website design, but they actually do.
And with this in mind, it’s better to be intentional about it.
Unclear brand message
Your website should clearly communicate what your coaching business is all about, and the coaching services you offer.
If your message is unclear or your website does not provide enough information about your coaching business, it may be time to consider a redesign.
With the rise of smartphones, it is essential that your coaching website is mobile-friendly and operates well on various mobile devices.
Test your website on a mobile device to ensure that it is easy to navigate, and it provides a pleasant user experience.
If your website is currently hard to use on a mobile, then you may consider making it mobile friendly, or redesign it entirely.
Slow loading time
People don’t like to wait, and a slow-loading website can lead to a high bounce rate.
Bounce rate is a fancy word that simply means the percentage of people that leaves your coaching website in few seconds.
High bounce rate will lower your website visibility on search engines.
Use tools like Google PageSpeed Insight or Pingdom to test your website’s speed and ensure it loads in under three seconds.
High bounce rate
Remember the bounce rate we spoke about earlier?
A high bounce rate shows users are leaving your website quickly, and that can indicate that something is off with your website.
You can check your website’s analytics, try to identify any issues and then make improvements.
If you find this part confusing, kindly reach out, we can help.
Difficulty updating content
If you’re finding it difficult to update your website’s content or try out new features, it may be time to switch to a content management system (CMS) like WordPress.
Using WordPress will make it easier for you to edit your website content, and also add features like appointment scheduling, to your website.
Website software not updated regularly
If your website was built with Content Management System like WordPress, ensuring your themes and plugins are up-to-date is very important to keep your website secure.
Though having a website is crucial for a coaching business, regularly updating and maintaining it is equally important.
To improve your website, whenever you find any of these signs on it, fix it as soon as possible!
Got a website you love but not getting the kind of traffic you want?
Get a free copy of my book, “The Ultimate Guide to SEO for Life Coaches” to learn how to make potential clients find you online easily.
I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.