Perhaps what business websites lack is proper planning throughout the whole process of making a website that can attract visitors and generate more traffic. The majority of small business owners take websites for granted, unbeknownst to them, that a good website is a key to a booming business.
Content is king and it should be approached respectfully, dozens of steps should be considered before you bring your website to life, they differ from a business to another. However, what contributes to the immense failure of your business website should be avoided at any cost. In this article, we will talk about 8 reasons why most small business websites fail. You should do your best to avoid these mistakes and not rush the whole process.
1. Having No Objective
The lack of knowledge about the online world and online business may be the most important factor in making your website look useless. You should pay close attention to what the website promotes and tell the visitors. Writing a jumble of words on the homepage, even though it makes sense, will not be as effective is detailing the full extent of your business and what you do. Create content that describes your services perfectly and how these services differ from your competitors. Work with the idea that the time and money you invest in your website will be working for you in the future, and not you working for the website.
It is scientifically proven that a good design captures the attention of people more than words. Creating an interactive website would definitely boost your business or at least make the visitors linger more on your website, who knows? Perhaps something will catch their attention and they will end up contacting you. The design should be perfect from both the exterior and interior, so make sure you hire front end and back end developers.
3. The Target Audience
This is one of the most common mistakes small business websites owners make. Not targeting the right audience. We understand that some services are just for everyone and everyone is welcome to contact you. That may be true but still, you must determine the right target audience, think of the people who would need your services the most, parents? Women? Kids? It is up to you to decide who will generate money for you.
4. SEO Optimization
When you plan to buy something, where do you go? On the Internet, most likely. Studies show that around 87% of people research their products online.
However, the Internet has more than 1.9 billion websites. How can people who have never heard of your business, products, or services find you? Through search engines.
SEO optimizes your website for search engines, as well as for users. Although it includes several technical and non-technical strategies, SEO pursues a simple and direct objective: to provide a quick and useful experience to users. SEO will help your website rank higher on google. Businesses that do not use SEO face the risk of website failure.
5. Zero value
A website with no value will succumb to failure. Make sure your website gives some value to its visitors and target audience. Try as hard as possible to make the website interactive. Do not assume that everyone knows your business as much as you do. Try to simplify it, but overdo it.
All the things we have mentioned above can help significantly here: good content, good design, and details of the service.
6. No Marketing Strategy
The budget you should set for a good marketing strategy may be higher than the budget you have set for design and content combined. A good business strategy is the foundation of long term, successful business.
Build a comprehensive plan that combines both your objectives and goals. This way you can promote your brand and make a profit.
7. Website Is Too Complicated
We have so far mentioned 6 steps that will prevent your website from failing, but you should also pay attention not to make the website too complicated to you. Do not accumulate content and hideous design thinking that the more you add, the better your website will become. Don’t smash ads and videos together, make it simple and easy on the eyes. Otherwise, the visitors would instantly leave it.
8. Room for Improvement
After making your website, it is mandatory to update it every now and then by adding features and content that will make it better. Always gather information and search the internet about what you can do better. If your website is generating the traffic you wanted, improve SEO, or change your marketing strategy.
Having any questions? Feel free to let us know in the comment section
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I’m the founder of Spantus. I write about WordPress and how to use website as a marketing tool. I enjoy building stuff that matters and I’m deeply passionate about making life easier through technology.